Identity.

It’s my firm belief that in order for people to buy in to a concept, they first have to know what they are buying in to. I’m starting down the path of launching a new product, and have been hesitant to sell it without proper identity. The concept is solid, and its something people will get behind. But I feel its best and easier to convince people to pay for a ticket if they know where they are going, instead of trusting the driver. 

Selling a concept is a lot like describing a song that you’re going to write before you’ve recorded it. You need as many elements to help you establish the tone, and mood. In this specific instance, the identity is that piece that helps sell the tone. It’s the component that embodies what you’re wanting to sell.  Able to provide something to place in a person’s hands they feel that that what they are holding is substance when its still just an idea.

All this to say, that moment when that identity clicks, and you see it…The logo. The name. It is one of the best moments you can have. It’s the fuel for the entrepreneurial drive. Its touching hardened concrete in the foundation’s form.

This doesn’t mean much right now, but it will in a couple months.